The Firm

We are entrepreneurs and creative problem-solvers, focused on lasting partnerships, and maximizing value over time.

THE FIRM OVERVIEW

Who We Are

Leon Capital Group’s mission is to compound capital and create value over the long term by building and partnering with extraordinary companies.

Founded in 2006 by Fernando De Leon, Leon has evolved from a modest real estate development company in Texas to a diverse holding company that conceives, develops, owns and operates best-in-class businesses across industries and geographies. Today, Leon is home to a dozen independently-managed subsidiaries spanning financial services, healthcare and real estate, employing 9,000 people worldwide and delivering goods and services to 12 million Americans annually.

While Leon will continue to evolve, our core principles will remain the same.

We seek out contrarian opportunities that offer outsized returns.

We believe in the power of partnership. We collaborate closely with our subsidiaries, removing bureaucracy and providing patient capital, operational expertise, industry experience and attractive incentives to fuel their success.

We maintain a permanent capital base, prioritizing what is best for our businesses and their customers over the long term.

We align with founders and outside investors by committing significant amounts of our own capital.

We combine the best attributes of family office flexibility with institutional quality investing, providing speed and certainty to our partners and generating the best return outcomes.

We are entrepreneurs, operators and creative problem-solvers, focused on building lasting partnerships and maximizing value over time. We are a collective of exceptional individuals driven by a shared commitment to transform bold ideas into remarkable realities.

Each Leon Company Focuses on the Following

Think like an Immigrant

Our founder is an immigrant, always different from the established incumbents in every industry that he invested in. Rooted in this immigrant mentality, we believe in the value of hard work and the concept that anything is possible. Our model incubates great ideas, embraces opportunities, and drives success through collaboration.

Long Term View

We understand that investments in businesses often require more time to yield substantial returns. With our longer-term perspective, we can navigate the trajectory of our partnerships with patience and strategic foresight. This extended horizon allows for greater alignment and sustained growth.

Adaptability

As a privately held company, Leon is able to evaluate changing circumstances and adapt to them. Artificial imperatives and constraints have no place in Leon. We remove unnecessary limitations, allowing opportunity to flourish.

Agility

Second only to adaptability is agility. Unlike convoluted layers of fragmented decision-making, Leon’s approach emphasizes simplicity and clarity. We cut through unnecessary complexities, ensuring smoother processes that benefit business owners and partners.

Be Contrarian

At Leon, we relentlessly pursue contrarian opportunities and go beyond being mere “investors” by actively conceiving, developing, owning, and operating best-in-category businesses.

“In partnership, value is unleashed. I believe in backing ideas that create prosperity for stakeholders, and making sure they’re reliable and resilient for the long haul.”

– Fernando De Leon, Chief Executive Officer