
Executive Assistant to the CEO
Linda Asseff
Linda Asseff joined Leon Capital Group in 2022 as the Executive Assistant to the CEO, Fernando De Leon. Previously she was the Sr. Executive Assistant to the CEO and CFO of Sally Beauty Holdings, a global retail company located in Denton, Texas. Linda has 20 years of experience supporting C-level executives and enjoys the fast-paced nature of her role and the diversity of her responsibilities. During her time off, she enjoys spending time with her daughter and granddaughters.